In learning SEO you must often hear about the name link building, backlinks, internal links , and external links. The term is actually the same. Link building can simply be interpreted as a way or technique for other websites to provide links to your website .
Which you can use to build authority from your website , and show that your website is a relevant website and is a good source of information.
Why Link Building is Important
The number of links to your website can be an important signal for search engines to determine the ranking of your site. But the links obtained are not haphazard, but quality links . Bad links will drop the ranking of your website .
There are some rules that you must follow to do link building , here are the rules:
- Natural and natural
A deliberate link building can be considered as an attempt to manipulate ranking, and will result in a penalty for your website.
The link you get must come from a natural process, without coercion. You can build cooperation between websites to exchange links . But it would be better if your link can come naturally.
Links from spam websites will be useless. Links from quality websites will get high scores from Google. A quality website will have high traffic, there is interaction within it, no spam, and of course have quality content.
- Similar Topic
It would be very good if you get a link from a similar topic, because it will further strengthen the authority and relevance of your website . Google will really like websites that have a high level of relevance.
How to do it?
With the rules above certainly it will not be easy to carry out this link building activity . There are several agencies or professionals who offer services to do your backlink.
If you want to do it yourself, there are a few tips you can do:
- Fill your website with various tips and useful content.
- Share tips through forums that discuss the same topic, don’t spam
- Actively contributing to online communities.
- Connect with various bloggers to build a network where you can exchange links.
- Active in guest posting on various blogs.
Tool for Link Building
Ahrefs can allow you to check the profile backlinks of your competitors. You can also review the top pages and how their links are developing . You just simply enter the address of the competitor’s website , then Ahrefs will show a graph of their development.
Besides helping you to optimize your SEO everyday, it also provides in-depth analysis that is clear and easy to understand. SEMrush can provide you with a complete audit. Which you can use to assess whether the links from the website are quality or not.
Link building is a fairly tricky process , there are many rules that must be followed to do this process well. In fact this process can be said to be more difficult than other SEO processes. It takes time and accuracy in carrying out this process.
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