Abundant traffic in a fast time is of course what you want when running a digital marketing strategy . This you can achieve using Search Engine Marketing (SEM), and of course with enough budget . Search Engine Marketing is a strategy used to optimize your website . You can get a strong position in various search engines, especially on Google. Abundant web traffic will generate more potential for transactions and increase new customers.
But what is Search Engine Marketing? And what distinguishes it from SEO?
Search Engine Marketing Is
Search Engine Marketing is a strategy used to optimize your website . Almost similar to SEO, but there is one big thing that makes the difference between the two, namely cost. SEO is well known for its organic results that are obtained for free, while SEM will pay.
But do you have to use SEO or SEM? Or both? It all depends on your choice, but it would be better if you use both of them for the marketing success of your business. SEO functions to bring long-term traffic to your business website , while SEM serves to drive conversions.
One platform that you can use is Google Adwords. You can register a Google Adwords account first, then choose whatever keywords you want to use. Don’t forget to research the keywords you want to use, because keyword research is an important activity to do in SEM. With the right keywords, the SEM strategy that you do can work well.
Google has also stated that ads or SEM will be more stable when compared to various similar digital marketing techniques . SEO will always experience algorithm changes continuously which cannot be predicted. With ads, you can avoid uncertain things like this.
The function of Search Engine Marketing
SEM has functions that can provide you with various attractive benefits for your website. The following functions you can get:
Generate website traffic
In addition to SEO , SEM can help you to increase traffic from your website . Your website page will be in the top position of the search engine. So the possibility for people to open your website is higher.
The more people who visit your website , of course, will increase the chances of conversions on your website . SEM will target more specific keywords to attract people to convert on your website .
Local customers are increasingly easy to reach
Local customers will have a higher chance of converting. SEM will allow you to target an audience that is close to you. If you have a physical store, SEM will be the right step to advertise your business to local residents.
Increase brand awareness
Besides increasing website traffic, SEM can also help you to increase brand awareness . High rankings in search engines will make it easier for people to see and find your website . So people will be more aware and remember the brand that we have.
SEM is a strategy that you can use to get results quickly, especially if you have enough budget to do it. There will be various functions that can help your business, especially increasing conversions. But it will be more leverage if you use SEO and SEM together.
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