The amount of misinformation about SEO makes it difficult for many business owners to understand and evaluate SEO. The months of time required by an SEO strategy to get positive results. In addition, most of the tactics used are felt strange by people who do not understand by SEO.
Many companies are very worried about trying something they are not familiar with. But of course every decision in business will carry risks that will give you an advantage or even vice versa, giving you a loss.
Then which SEO strategy is worth it to do and which one you should avoid?
SEO Risks That Can Be Taken
1. Make and Try Big or Small Changes
Broadly speaking, the goal of SEO is to get traffic and get action from your website, whether it’s in the form of a sale or a lead .
So what if you’ve done various ways to get your website ranked for a keyword , but the traffic you get isn’t much?
There must be a number of reasons for this, and it takes a lot of time to find out what’s wrong and needs to be corrected. And one way to do the test is with A / B testing.
Starting from one element to another, such as title tags , meta description , content, and others.
Then what is the risk in this case?
You will likely do a trial & error step to get a solution, in this case of course you will find a combination that works and also does not, which may actually reduce your traffic .
the risk you get is quite worth it , when you find the results you want, you will be able to focus the time and resources you have for these elements to provide better traffic and ROI.
As long as you try to make changes, always document everything that is done, such as what was changed and then write the date when your page is crawled again by search engines.
This step helps you to build a correlation between ranking movements and changes that have been made.
2. Obtain and Provide Quality Backlinks
Backlinks are an important part of SEO, of course you want to get a lot of backlinks . This will help you to rank and authorize
Of course there will be risks, such as losing visitors because you are referring another website to your readers which is certainly quality, but this will show Google that your website uses and references sites with authority that has been built and stable.
But sometimes you also have to be a link giver that has good authority .
You must keep in mind that web pages that consciously include low-quality, dangerous, and spam-filled links will risk that the website will be penalized by Google.
3. Optimize Your URL Structure
By optimizing the URL and make it more simple and keyword friendly will give you advantages like getting a higher ranking search dihasil. This will also make it easier for your users to find out the contents of your website.
If you want to optimize your URL, do it on a small scale, like 20 pages. Then start little by little to optimize your URL.
Don’t forget to do a 301 redirect on your old URL, otherwise you will lose the link value of the page you have.
The SEO risk you get if you change your URL all at once will directly make your organic ranking go down. Therefore, do it slowly and never forget to measure any changes that occur.
SEO Risks You Must Avoid
1. Scrolling backlinks that are “Neutral”
The neutral backlink referred to here is a backlink that does not help your website to get ranked, but also does not hurt your ranking. The effect of this backlink is neutral.
But many professionals do not understand and annul this backlink .
If this backlink will not have a bad impact, why take the risk to annul it? Risks like this are not worth taking.
In the Penguin 4.0 update removes penalties for the entire web for bad backlinks . Google understands that you cannot always control websites that use links to your website. Therefore Google prefers to ignore it rather than impose penalties.
2. Deleting or Consolidating a Page
By deleting a page you will take the risk for your website, that is, it does not get a ranking for these keywords. Actually this is not a problem if the page that you delete is a product that you don’t want to sell, but if you want to keep getting those keyword rankings , don’t delete the page.
It would be better if you give a statement that you no longer sell these products and provide them products that are relevant to what they are looking for, rather than removing them.
3. Make an Overall Change
Always make changes on a small scale, and measure them, then slowly make bigger changes.
But this will be difficult to avoid if you have limited resources .
Hopefully this can help you in understanding and doing SEO, not doing anything for your SEO is also a risk. Google will always update their technology so you will always need to optimize your website.
What do you think? Are there other risks that are worth taking or vice versa, should be avoided. Please share your opinions in the comments column and don’t forget to share .