In the world of SEO , you definitely know a tool that will greatly assist your task in optimizing each of your SEO strategies . One tool that is most often used is SEMRush.
SEMRush is an SEO tool that can be used to research keywords , measure the performance of the keyword strategy used by your competitors, SEO audit, and many more.
SEMRush is very popular because it can alleviate and improve the quality of the SEO strategy implemented, therefore there is no mistaking why there are so many agencies up to large companies using this tool .
But there is one feature that you can use to further enhance the quality of your SEO strategy , the name of this feature is position tracking .
Get to know Position Tracking
Position tracking is useful for tracking the daily ranking of a website for a set of customized target keywords . You can also set this feature to track in a specific geographical location or what device is being used.
The main points possessed by this tool are:
- The ability to track keywords and any domains – even those not in the SEMrush database.
- Track and compare several geographical locations or types of devices in one project
- Featured snippet report to further increase the chance of appearing in the featured snippet
- Easy local SEO tracking
- Reports in simple PDF format to share results with the team and clients
Why is Position Tracking Important?
This feature is important because, with this feature you can see how every effort you make results, and see which pages get the most traffic , while seeing which pages are underperforming so that later you can fix this. And also monitor the ranking of your competitors.
Position tracking will identify all kinds of unique features of SERP, which you can use to find features of SERP that are suitable for your niche and target keywords . Coupled with daily updates and weekly email reports . And if you need to provide reports to clients, it will be very easy to pull in pdf data that is easy to read.
One other advantage is that you can see historical data when you add new competitors to track .
Suppose you start a campaign on January 1, 2019 without adding competitors to be measured. Then on January 1 2020 you added 2 competitors to measure. Then you can see all their data before the 1st January 2020.
This will be very useful to see how the trends and changes in your target keywords . that will improve your perspective going forward. You can also export data from tools other than SEMRush. But you can only use this feature if you have an annual Teacher package and Business subscriptions .
One of the disadvantages of this tool is that when you want to delete a tool , you must delete the entire campaign. This means you will lose a variety of other tools that you have used such as site audits , social media posters , and others.
So make sure you are absolutely 100% sure to delete a project, because your data will be lost forever.
Position tracking is a tool that is very useful to manage and optimize your campaigns. Take advantage of this tool to further improve your SEO .
What do you think about this? Do you have a different opinion? Please share in the comments column and don’t forget to share .