Social media is a tool that is often used as a platform to advertise as well as communicate with your consumers. But social media also has an indirect impact on your website’s SEO. Here is the impact that you can get from social media on your SEO.
1. Bring traffic
Traffic is one of the factors that you want to get from an SEO. Social media can bring traffic by increasing the visibility of the various content that you have served.
One of the advantages of social media is how easy your content is to be shared, through social media each of your content will have a wider reach.
This advantage comes together with the availability of various platforms that can be used as a medium for broadcasting your content whether in the form of images or even videos.
2. Social Media Profile Will Get Ranking in Search Results
Your social media profile can also affect SEO, by appearing in search results, especially in branded search results , especially on the start page.
In addition to your SEO, social media profiles can also increase the branding of your business. By appearing on the start page, your brand will be more exposed.
You can also see ratings and snippets from reviews of your business. By visiting your profile, visitors can get to know your brand more closely while also getting to know the personality of your brand.
3. Increase the Reach of Social Media
As a channel, social media is a good tool to increase the reach of your content. usually people will find your content by searching through search engines with a relevant keyword.
A wider range of content will bring good quality traffic, which will certainly affect your SEO.
When someone shares your content on social media, a chain will be formed where your content will always be shared. That way your content will appear in the featured snippet there are certain keywords. Especially if there is influence from social media influencers.
4. Social Media Platform is a Search Engine
When you want to find something on the Internet, people don’t just use a search engine to find something. With a powerful search function, the social media platform also functions as a valuable search engine. Maybe someone found your profile, page or content through social media searches.
Therefore it will be very important to optimize your social media pages as well as content with relevant keywords to increase the visibility of your brand.
5. Local SEO
Social media can also affect your Local SEO in several ways.
As you already know, your NAP (your business name, address, and telephone number) has an important role to play in local search rankings.
If you maintain consistent NAP information on all your lists and websites, Google will consider your business more credible than others. This can improve your ranking in local search results. What makes it important to use the same NAP information across all your social media profiles, local listings, and websites.
What’s more on some social media platforms, there are geo-tag features that can be used for your stories and posts. This can also increase visibility among your local audience, which will increase reach.
6. Youtube SEO
Videos from Youtube will get ranked in search results, especially popular and relevant videos.
In the search results a video carousel will also appear at the beginning of the search results page.
Therefore optimizing your YouTube and videos is important for SEO. All you need to do is optimize the description and video title with relevant keywords. This will help you get more visibility not only in the platform but also in ordinary search results.
From the points above, we can see that social media plays an important role in your SEO strategy. although the impact does not directly affect your ranking, the main advantage is increasing the visibility of your brand.
Therefore don’t forget social media on SEO strategies. If you have a different opinion please share it in the comments column, and don’t forget to share it .