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What is Copywriting? Why is it important now?

The development of the era at this time made many industrial sectors change. They decided to incorporate technology elements into existing workflows to bring convenience. Not...

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What is Copywriting? Why is it important now?

The development of the era at this time made many industrial sectors change. They decided to incorporate technology elements into existing workflows to bring convenience. Not only in industry, various new professions also emerge as technology develops. But in the midst of these developments, there is actually a job that is still going on and it’s hard to be replaced by a machine. What are the jobs? One of them is copywriting. But what exactly is copywriting? Why with the times, this work remains relevant and timeless? Check out the explanation below.

What is Copywriting?

This question often arises among people, especially those who are not familiar with the creative world. Though copywriter action – the term for a profession that does copywriting – has been going on for a very long time. Especially when the advertising agency industry in Indonesia began to develop. That’s where the role of copywriting is most needed.

Yes, copywriting is indeed very commonly used in the advertising industry. But before entering further into this role, it actually needs to be explained in advance the literal understanding of copywriting.

Copy is a designation for the results of writings made by copywriters . So copywriting is a way of writing copywriting. What exactly is written in copywriting? Of course the writings or series of words that can inspire or persuade people to buy, use, to know more about the products or services being sold. So, when copywriting is thrown into the community, there are some people who are interested in the product or service sold after reading it. With this condition, copywriting becomes an important part in the advertising industry.

Type of Copywriting

In its journey, copywriting has increased in type. From what was originally only used to create taglines , slogans, and other conventional forms of promotional material, now more types of copywriting have emerged. This all happened thanks to the development of existing technology. Several types of copywriting exist:

  • Landing page
  • Adwords
  • Facebook Ads
  • YouTube Ads
  • TV and radio commercials
  • Website content
  • Social media content (caption, copy in social media images, etc.)
  • Email marketing content
  • Press release

From the above explanation it can actually be drawn one conclusion: this is what distinguishes copywriting from other professions or occupations. When exposed to the times and technology, many jobs have changed. Some are even missing because they are no longer needed. But not copywriting. Different writing techniques and can go hand in hand with the development of existing technology finally makes copywriting continue to live until now.

So for those who are interested in entering the creative industry and want to become a copywriter , there is no need to be afraid of technological developments. This work will still be relevant until there is a replacement in the form of a machine. Even that must be very difficult for the technology industry to make. But don’t forget to raise your own skill level if you really want to enter the realm of this job. Improve your ability to compose words that are readable and able to persuade people. In addition, don’t forget to also learn in this industry. Keep in mind that everyone who is good at copywriting starts from the bottom. Not everything is good at it.

That is an explanation of what is copywriting and its types. Don’t forget to comment and share this article on your social media. Hopefully this information adds to your horizons.

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