If you have ever done a website search on Google, Yahoo !, Bing, or other search engines, you will see a list of websites that are relevant to your search.
Search engines sort the search results not randomly, but based on the level of relevance and quality of the website.
There are many factors used by search engines to determine both of these factors. This is the background of SEO.
SEO or Search Engine Optimization are efforts to optimize a website for search engines to get better rankings in search results.
Search engines use certain algorithms to rank websites by rank.
By practicing SEO, it means that we adjust our website to be friendly with the algorithm.
Why is SEO important for websites?
Since the existence of search engines like Google, almost everyone is looking for information online through search engines.
From data published by Google, websites that rank first to third get a cumulative total click of more than 50%.
The first rank alone gets more than 20%.
This shows how important SEO is for your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.
More than that, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the biggest conversion rate.
SEO is a part of inbound marketing which is a modern marketing technique in the digital age.
Inbound marketing, including SEO, is the least costly marketing method compared to traditional marketing techniques.
The basic concept of SEO
Google (and other search engines) is a product. They want others to be satisfied using their services.
Users want the best websites relevant to search to appear on the first page. That’s why search engines always want to show the best results for every keyword that a user enters.
So the essence of SEO is to make your website the best for the keywords you want.
Okay..be the best. But in what way?
- Content presented
- Structure and navigation
- User Satisfaction (User Experience / UX)
In this SEO guide series we will learn how you can be the best than your competition.
Can my website be successful without SEO?
By paying attention to the basic SEO concepts above, you actually don’t need to bother thinking about SEO. It is not uncommon for people to have popular websites without understanding SEO.
This is because search engines are now smart in assuming page structure and website quality.
SEO today is in practice as a marketing effort rather than a technical one.
It’s possible that your website still needs a little more effort from you to succeed. In addition, by knowing SEO techniques, you understand how to create a successful website.
Can I do SEO myself?
There are many people or companies that offer SEO services, but really SEO can also be done without using services.
With a variety of SEO guidelines that are provided free on the internet (including this guide), you can learn self-taught and apply it yourself.
You can save millions of rupiah by doing your own optimization.
For websites that are simple in structure, you probably don’t need to use SEO services and just rely on this guide.
But if your website has a complicated structure such as an online store or web-app, there is a possibility you need SEO services to simplify the structure to be search engine friendly.
What should I learn?
There are several main components in SEO, these components will determine how well your website is SEO. This component also determines the ranking order in search engine search results.
In short, this is what you need to learn to master SEO.
- Optimizing website pages
- Research keywords ( keyword research )
- Analyze the competition
- Create optimized content
- Build popularity, links, and reputation
- Conduct an audit of SEO performance
You can learn these six points through the following chapters.